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1

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Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity /

Main Authors: Kaufmann, Hans Ruediger, 1958-
Corporate Authors: IGI Global
Group Author: Manarioti, Agapi, 1979-
Published: IGI Global,
Publication Dates: [2017]

eBook

2

Cover is for reference only

Handbook of research on managing and influencing consumer behavior /

Corporate Authors: IGI Global
Group Author: Kaufmann, Hans-Ruediger, 1958-
Published: IGI Global,
Publication Dates: [2015]

eBook

3

Cover is for reference only

Socio-economic perspectives on consumer engagement and buying behavior /

Corporate Authors: IGI Global
Group Author: Kaufmann, Hans Ruediger, 1958-; Panni, Mohammad Fateh Ali Khan, 1981-
Published: IGI Global,
Publication Dates: [2017]

eBook

4

Cover is for reference only

Handbook of research on consumerism in business and marketing : concepts and practices /

Corporate Authors: IGI Global
Group Author: Kaufmann, Hans Ruediger, 1958-; Panni, Mohammad Fateh Ali Khan, 1981-
Published: IGI Global,
Publication Dates: [2014]

eBook

5

Cover is for reference only

Customer-centric marketing strategies : tools for building organizational performance /

Corporate Authors: IGI Global
Group Author: Kaufmann, Hans Ruediger, 1958-; Panni, Mohammad Fateh Ali Khan, 1981-
Published: IGI Global,
Publication Dates: 2013.

eBook

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