亚太地区最成功的广告策略
Saved in:
Main Authors: | |
---|---|
Group Author: | |
Published: |
机械工业出版社
|
Publisher Address: | 北京 |
Publication Dates: | 2005 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 377页: 图 ; 25cm |
ISBN: | 7-111-15342-1 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/4443 |
Contents: |
华章经管 本书不仅讲解广告所需要的技术,还讲述其中蕴含的美学,阐明了杰出广告在树立产品品牌上发挥的突出作用。 |
Note: | 书名原文:How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them |