Screen Library亚太地区最成功的广告策略
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| Main Authors: | |
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| Group Author: | |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 377页: 图 ; 25cm |
| ISBN: | 7-111-15342-1 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/4443 |
| Contents: |
华章经管 本书不仅讲解广告所需要的技术，还讲述其中蕴含的美学，阐明了杰出广告在树立产品品牌上发挥的突出作用。 |
| Note: | 书名原文：How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them |