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Principles of marketing : an Asian perspective, 4th edition /

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Bibliographic Details
Main Authors: Kotler, Philip.
Group Author: Armstrong, Gary (Gary M.); Ang, Swee Hoon; Tan, Chin Tiong; Yau, Oliver Hon-Ming; Leong, Siew Meng
Published: 机械工业出版社,
Publisher Address: 北京 :
Publication Dates: 2021.
Literature type: Book
Language: English
Edition: 第1版.
Subjects:
Marketing.
Item Description: "高等学校经济管理英文版教材."
Reprint of: Principles of marketing : an Asian perspective, 4th edition / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong. London : Pearson, 2017
Carrier Form: xxx, 720 pages : illustrations ; 28 cm
Bibliography: Includes bibliographical references.
ISBN: 9787111671268
7111671260
Index Number: HF5415
CLC: F713.50
Call Number: F713.50/K874-5/4th ed./chi

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