Marketing management : an Asian perspective (Sixth edition) /

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Bibliographic Details
Main Authors: Kotler, Philip.
Group Author: Keller, Kevin Lane, 1956-; 洪瑞云; 梁绍明; 陈振忠
Published: 中国人民大学出版社,
Publisher Address: 北京 :
Publication Dates: 2021.
Literature type: Book
Language: English
Edition: 第1版.
Series: Business administration classics = 工商管理经典丛书. 市场营销系列
Subjects:
Item Description: "高等学校经济管理类双语教学课程用书."
Carrier Form: 2, 2, iii, v, 490 pages : illustrations ; 28 cm.
ISBN: 9787300288482
7300288480
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/M345/6th ed./chi