Principles of marketing : an Asian perspective, 4th edition /
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Main Authors: | |
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Group Author: | ; ; ; ; |
Published: |
机械工业出版社,
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Publisher Address: | 北京 : |
Publication Dates: | 2021. |
Literature type: | Book |
Language: | English |
Edition: | 第1版. |
Subjects: | |
Item Description: |
"高等学校经济管理英文版教材." Reprint of: Principles of marketing : an Asian perspective, 4th edition / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong. London : Pearson, 2017 |
Carrier Form: | xxx, 720 pages : illustrations ; 28 cm |
Bibliography: | Includes bibliographical references. |
ISBN: |
9787111671268 7111671260 |
Index Number: | HF5415 |
CLC: | F713.50 |
Call Number: | F713.50/K874-5/4th ed./chi |