Data driven:profiting from your most important business asset
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Main Authors: | |
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Published: |
Harvard Business Press,
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Publisher Address: | Boston, Mass. |
Publication Dates: | c2008. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xiii, 257 p.: ill. ; 24 cm. |
ISBN: |
9781422119129 1422119122 |
Index Number: | G203 |
CLC: | G203 |
Call Number: | G203/R318 |
Contents: |
Includes bibliographical references (p. 235-246) and index. The wondrous and perilous properties of data and information in organizations -- pt. 1. DATA QUALITY. The (often hidden) costs of poor data and information -- Assessing and improving data quality -- pt. 2. PUTTING DATA & INFORMATION TO WORK. Making better decisions -- Bringing data and information to the marketplace: Content providers; Facilitators -- pt. 3. THE MANAGEMENT SYSTEM FOR DATA AND INFORMATION. Social issues in the management of data and information -- Evolving the management system for data and information -- The next one hundred days -- The ascent of process -- Information technology's support for data and information -- Metadata processes. "In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: The special properties that make data such a powerful asset The hidden costs of flawed, outdated, or otherwise poor-quality data How to improve data quality for competitive advantage Strategies for exploiting your data to make better business decisions The many ways to bring data to market Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that."--Publisher website (November 2009). |