Screen Library抢跑品牌 = The breakaway brand：how great brands stand out
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| Main Authors: | ; |
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| Group Author: | |
| Published: |
中国人民大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 211页: ; 23cm |
| ISBN: | 978-7-300-08547-0 |
| Index Number: | F279 |
| CLC: | F279.1 |
| Call Number: | F279.1/2721 |
| Contents: | 本书阐述了品牌怎样在包装、广告、因特网以及其他传统营销领域里抢跑，还讨论了产品创新的必要性，强调了取得高层主管支持的重要性，并证明了抢跑品牌的瞩目成果。 |