Screen LibraryEthical approaches to marketing : positive contributions to society /
With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. Billy Bob Thornton once claimed public...
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| Group Author: | |
|---|---|
| Published: |
De Gruyter Oldenbourg,
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| Publisher Address: | Berlin : |
| Publication Dates: | [2021] |
| Literature type: | Book |
| Language: | English |
| Series: |
Business & economics
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| Subjects: | |
| Summary: |
With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. Billy Bob Thornton once claimed publicly that 'Marketing is the Devil', but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." --Adapted from back cover. |
| Carrier Form: | xiv, 234 pages : illustrations (some color), forms ; 25 cm. |
| Bibliography: | Inclues bibliographical references and index. |
| ISBN: |
9783110655650 3110655659 |
| Index Number: | HF5415 |
| CLC: | F718 |
| Call Number: | F718/E842-5 |