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Marketing ethics & society /

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Bibliographic Details
Main Authors: Eagle, Lynne
Group Author: Dahl, Stephan
Published: SAGE,
Publisher Address: Los Angeles :
Publication Dates: [2015]
Literature type: Book
Language: English
Subjects:
Marketing > Moral and ethical aspects
Marketing > Social aspects
Ethik
Marketing
Marknadsforing > sociala aspekter
Marknadsforing > etik och moral
Affarsmoral
Carrier Form: xiii, 300 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781446296615 :
144629661X
9781446296622
1446296628
Index Number: HF5415
CLC: F713.50
Call Number: F713.50/E116
Contents: Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.

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