The Oxford handbook of pricing management
Saved in:
Group Author: | ; ; |
---|---|
Published: |
Oxford University Press,
|
Publisher Address: | Oxford |
Publication Dates: | 2012. |
Literature type: | Book |
Language: | English |
Series: |
Oxford handbooks in finance |
Subjects: | |
Carrier Form: | xxiv, 952 p.: ill. ; 26 cm. |
ISBN: |
9780199543175 (hbk.) 0199543178 (hbk.) |
Index Number: | F714 |
CLC: | F714.1 |
Call Number: | F714.1/O984 |
Contents: |
Includes bibliographical references and index. Pricing in selected industries -- Pricing fundamentals -- Pricing tactics -- Organization and processes -- Current challenges and future prospects. |