The Oxford handbook of pricing management

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Bibliographic Details
Group Author: Phillips Robert L.; (Robert Lewis), 1955-; O zer O zalp, 1974-
Published: Oxford University Press,
Publisher Address: Oxford
Publication Dates: 2012.
Literature type: Book
Language: English
Series: Oxford handbooks in finance
Subjects:
Carrier Form: xxiv, 952 p.: ill. ; 26 cm.
ISBN: 9780199543175 (hbk.)
0199543178 (hbk.)
Index Number: F714
CLC: F714.1
Call Number: F714.1/O984
Contents: Includes bibliographical references and index.
Pricing in selected industries -- Pricing fundamentals -- Pricing tactics -- Organization and processes -- Current challenges and future prospects.