Cases in promotional strategy
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Main Authors: | |
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Group Author: | |
Published: |
R.D. Irwin,
|
Publisher Address: | Homewood, Ill. |
Publication Dates: | 1984. |
Literature type: | Book |
Language: | English |
Edition: | Rev. ed. |
Series: |
The Irwin series in marketing |
Subjects: | |
Carrier Form: | x, 282 p.: ill. ; 23 cm. |
ISBN: | 0256031002 (pbk.) |
Index Number: | F713 |
CLC: |
F713.8 F713.5 |
Call Number: | F713.5/E572/Rev.ed. |
Contents: | Includes index. |