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Cases in promotional strategy

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Bibliographic Details
Main Authors: Engel James F
Group Author: Talarzyk W. Wayne
Published: R.D. Irwin,
Publisher Address: Homewood, Ill.
Publication Dates: 1984.
Literature type: Book
Language: English
Edition: Rev. ed.
Series: The Irwin series in marketing
Subjects:
Marketing > Case studies
Advertising > Case studies
Carrier Form: x, 282 p.: ill. ; 23 cm.
ISBN: 0256031002 (pbk.)
Index Number: F713
CLC: F713.8
F713.5
Call Number: F713.5/E572/Rev.ed.
Contents: Includes index.

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