Sport as a business:international, professional and commercial aspects
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Group Author: | ; |
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Published: |
Palgrave Macmillan,
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Publisher Address: | Houndmills, Basingstoke, Hampshire, UK New York |
Publication Dates: | 2011. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xvi, 263 p.: ill. ; 23 cm. |
ISBN: |
9780230249257 (hardback) 0230249256 (hardback) |
Index Number: | G80 |
CLC: | G80-052 |
Call Number: | G80-052/S764 |
Contents: |
Includes bibliography and index. Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation. |