Government marketing:theory and practice
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Corporate Authors: | ; |
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Group Author: | ; |
Published: |
Praeger Publishers,
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Publisher Address: | New York, N.Y. |
Publication Dates: | 1981. |
Literature type: | Book |
Language: | English |
Series: |
Praeger series in public and nonprofit sector marketing |
Subjects: | |
Carrier Form: | xvi, 384 p.: ill. ; 25 cm. |
ISBN: | 027590685X |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/G721/ |
Contents: |
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association. Includes bibliographies. |