Government marketing:theory and practice

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Bibliographic Details
Corporate Authors: Yale University; American Marketing Association
Group Author: Mokwa Michael P; Permut Stephen E
Published: Praeger Publishers,
Publisher Address: New York, N.Y.
Publication Dates: 1981.
Literature type: Book
Language: English
Series: Praeger series in public and nonprofit sector marketing
Subjects:
Carrier Form: xvi, 384 p.: ill. ; 25 cm.
ISBN: 027590685X
Index Number: F713
CLC: F713.5
Call Number: F713.5/G721/
Contents: Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Includes bibliographies.