Author Results for Mokwa Michael P

Mokwa,Michael P
(美)本·M.恩尼斯,(美)基斯·K.考克斯,(美)迈克尔·P.莫克瓦编
American Marketing Association
Cox,Keith Kohn
Enis,Ben M
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Permut,Stephen E
Yale University
[edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa

1
Government marketing theory and practice

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Corporate Authors: Yale University; American Marketing Association
Group Author: Mokwa Michael P; Permut Stephen E
Published: Praeger Publishers,
Publication Dates: 1981.
Call Number: F713.5/G721/
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2
Marketing classics a selection of influential articles

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Group Author: Enis Ben M; Cox Keith Kohn; Mokwa Michael P
Published: Prentice Hall,
Publication Dates: c1995.
Call Number: F713.5/E589/8th.ed.
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3
营销学经典 权威论文集 第八版

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Main Authors: 美 恩尼斯 本·M ((美)本·M.恩尼斯,(美)基斯·K.考克斯,(美)迈克尔·P.莫克瓦编); 美 Enis Ben M; 美 考克斯 基斯·K; 美 Cox Keith K; 美 莫克瓦 迈克尔·P; 美 Mokwa Michael P
Group Author: 郑琦 (译); 许晖 (译); 赵路 (译)
Published: 东北财经大学出版社
Publication Dates: 2000
Call Number: F713.50/6374
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