Screen Library服务营销 = Services marketing: people, technology, strategy
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| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
中国人民大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2018 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
工商管理经典译丛. 市场营销系列 |
| Subjects: | |
| Carrier Form: | 484页: 图 ; 26cm |
| ISBN: | 978-7-300-25697-9 |
| Index Number: | F719 |
| CLC: | F719.0 |
| Call Number: | F719.0/2124 |
| Contents: | 本书共分五篇，内容包括：了解服务产品、消费者与市场；4P理论在服务营销中的应用；顾客界面管理；构建顾客关系；追求卓越服务。 |