Screen LibraryStrategic brand management：building, measuring, and managing brand equity
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| Main Authors: | |
|---|---|
| Published: |
Prentice Hall,
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| Publisher Address: | Upper Saddle River, N.J. |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xxvii, 788 p.: ill. ; 24 cm. |
| ISBN: |
0130411507 0131006703 (Best practice cases in branding) 0131764195 (set) |
| Index Number: | F760 |
| CLC: | F760.5 |
| Call Number: | F760.5/K29/2nd.ed. |
| Contents: | Includes bibliographical references and index. |