Strategic brand management : building, measuring, and managing brand equity (Fifth edition) /
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Main Authors: | |
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Group Author: | |
Published: |
中国人民大学出版社,
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Publisher Address: | 北京 : |
Publication Dates: | 2023. |
Literature type: | Book |
Language: | English |
Edition: | 第1版. |
Series: |
Business administration classics = 工商管理经典丛书. 市场营销系列
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Subjects: | |
Item Description: | "高等学校经济管理类双语教学课程用书." |
Carrier Form: | 2, 6, 503 pages : illustrations ; 28 cm. |
ISBN: |
9787300313801 7300313809 |
Index Number: | HD69 |
CLC: | F273.2 |
Call Number: | F273.2/K292/5th ed./chi |