Jeffrey Gitomer's little red book of selling : 12.5 principles of sales greatness : how to make sales forever /

Little Red Book of Selling: A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives.

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Bibliographic Details
Main Authors: Gitomer, Jeffrey, 1946-
Group Author: Glasbergen, Randy
Published: Bard Press,
Publisher Address: Austin :
Publication Dates: 2021.
©2005
Literature type: Book
Language: English
Edition: First edition.
Subjects:
Summary: Little Red Book of Selling: A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives.
Item Description: "Cartoons ©2004 by Randy Glasbergen"--title page verso.
Carrier Form: 219 pages : color illustrations ; 20 cm
ISBN: 9781885167606
1885167601
Index Number: HF5438
CLC: F713.50
Call Number: F713.50/G536-1
Contents: Understanding red sales ... --
People don't like to be sold, but they love to buy --
Why they buy : an answer every salesperson needs --
Selling in the red zone --
How to use the principles of this book to succeed --
Why is this book RED? --
What's the difference between failure and success? --
What's your biggest fear? : speaking, rejection, or failing? --
The 12.5 red principles of sales greatness.
Kick you own ass --
Prepare to win, or lose to someone who is --
Personal branding IS sales : it's not who you know, it's who knows you --
It's all about value, it's all about relationship, it's not all about price --
It's NOT work, it's NETwork --
If you can't get in front of the real decision maker, you suck --
Engage me and you can make me convince myself --
If you can make them laugh, you can make them buy! --
Use CREATIVITY to differentiate and dominate --
Reduce their risk and you'll convert selling to buying --
When you say it about yourself it's bragging. When someone else says it about you it's proof --
Antennas up! --
Resign your position as general manager of the universe -- More red sales thinking: strategies at the end to help you win at the beginning. The little salesman who could ; The two most important words in selling ; 12.5 principles of life-long learning ; Implement the rule of the more, the more ; What does it take to be Number One? And stay there? ; This book has no ending.