Screen Library广告策划学 = Advertisement scheming
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| Main Authors: | ; |
|---|---|
| Published: |
浙江大学出版社 2016重印
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| Publisher Address: | 杭州 |
| Publication Dates: | 2011 2016重印 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 3版 |
| Series: |
现代传播 |
| Subjects: | |
| Carrier Form: | 235页: 图 ; 23cm |
| ISBN: | 978-7-308-03278-0 |
| Index Number: | F713 |
| CLC: | F713.81 |
| Call Number: | F713.81/2278-1 |
| Contents: | 本书共十章，主要内容为广告策划概述，广告策划与营销传播，广告策划调查，广告诉求与定位策略等。 |