企业公关实务手册 = The AMA hand book of public relations. (Robert L. Dilenschneider)著
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Main Authors: | |
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Group Author: | ; |
Published: |
经济科学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2012 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 186页: ; 25cm |
ISBN: | 978-7-5141-2132-2 |
Index Number: | F272 |
CLC: | F272.9 |
Call Number: | F272.9/4820 |
Contents: | 本书是关于21世纪信息通信的指导书,介绍了现代信息传播者为保持领先地位应该掌握的策略,指导人们融合传统的媒体和以网络为载体的竞争活动,以便成功的传播信息。 |