商业银行媒体危机公关与服务管理创新 = Media crisis public relations and service management innovation
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Main Authors: | |
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Published: |
中国经济出版社
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Publisher Address: | 北京 |
Publication Dates: | 2011 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 303页: ; 24cm |
ISBN: | 978-7-5136-1038-4 |
Index Number: | F832 |
CLC: | F832.33 |
Call Number: | F832.33/4483-1 |
Contents: | 本书从社会公众的普遍预期出发,就商业银行服务、收费、事故及案件等诸多方面,归集整理了近些年见诸新闻媒体的银行业典型报道,加以深度剖析。 |
Note: | 编著者还有:何益群、赵文忠、江连锋 |