Effective data visualization : the right chart for the right data /

This comprehensive how-to guide functions as a set of blueprints--supported by research and the author's extensive experience with clients in industries all over the world--for conveying data in an impactful way. The book covers the spectrum of graph types available beyond the default options,...

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Bibliographic Details
Main Authors: Evergreen, Stephanie D. H
Published: SAGE,
Publisher Address: Los Angeles :
Publication Dates: [2017]
Literature type: Book
Language: English
Subjects:
Summary: This comprehensive how-to guide functions as a set of blueprints--supported by research and the author's extensive experience with clients in industries all over the world--for conveying data in an impactful way. The book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel.
Carrier Form: xiii, 243 pages : illustrations, maps, forms ; 23 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781506303055 (paperback) :
1506303056 (paperback)
Index Number: P93
CLC: G206.2
TN91
Call Number: TN91/E934
Contents: Our Backbone: Why We Visualize -- When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability -- How Two or More Numbers Are Alike or Different: Visualizing Comparisons -- How We Are Better or Worse Than a Benchmark: Displaying Relative Performance -- What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More -- When There Are Parts of a Whole: Visualizing Beyond the Pie Chart -- How This Thing Changes When That Thing Does: Communicating Correlation and Regression -- When the Words Have the Meaning: Visualizing Qualitative Data -- How Things Cha