Screen LibraryCreator culture : an introduction to global social media entertainment /
"'Creator Culture' introduces readers to "ways of seeing" social media entertainment from perspectives that critically assess claims for its relation to, yet differentiation from, well-established media forms and institutions within scope for cultural and media studies, incl...
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| Group Author: | ; ; |
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| Published: |
New York University Press,
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| Publisher Address: | New York : |
| Publication Dates: | [2021] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"'Creator Culture' introduces readers to "ways of seeing" social media entertainment from perspectives that critically assess claims for its relation to, yet differentiation from, well-established media forms and institutions within scope for cultural and media studies, including emerging platform and social media studies."-- "There is a new class of cultural producers - YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others - who are part of a rapidly emerging and highly disruptive industry of monetized "user-generated" content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define the emergence of creator culture. 'Creator Culture' introduces readers to new paradigms of social media entertainment, demonstrating both relations to and differentiations from traditional, well-established media."--taken from back cover. |
| Carrier Form: | ix, 315 pages ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781479879304 1479879304 9781479817979 147981797X 9781479837601 1479837601 9781479890118 1479890111 |
| Index Number: | HM741 |
| CLC: | G206.3 |
| Call Number: | G206.3/C912 |
| Contents: |
Foreword / Introduction / Part I. Frameworks and Methods -- 1. Platform studies / 2. Productive ambivalence, economies of visibility, and the political potential of feminist YouTubers / 3. Affect and autoethnography in social media research / 4. A semio-discursive analysis of Spanish-speaking BookTubers / 5. Critical media industry studies : The case of Chinese livestreaming / Part II. Genres and Communities -- 6. Video gameplay commentary : Immersive research in participatory culture / 7. Value, service, and precarity among Instagram content creators / 8. Toy unboxing creator communities / 9. Beyond the nation : Cultural regions in South Asia's online video communities / Sangeet Kumar, Sriram Mohan, and Aswin Punathambekar -- 10. Creativity and dissent in Arab creator culture / Mohamed El Marzouki -- 11. Wanghong : Liminal Chinese creative labor / 12. Content creators and the field of advertising / 13. The political economy of sponsored content and social media entertainment production / 14. Creator rights and governance / Acknowledgments -- About the contributors -- Index. |