服务业行销 = Services marketing:people, technology, strategy

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Bibliographic Details
Main Authors: (德) 维尔茨 Wirtz, Jochen (著); (美) 洛夫洛克 Lovelock, Christopher H. (著)
Published: 华泰文化事业股份有限公司
Publisher Address: 台北
Publication Dates: 2019
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 643页: 图 ; 26cm
ISBN: 978-986-96871-2-6
Index Number: F719
CLC: F719
Call Number: F719/2124-1
Contents: 有文献和索引