怎样撬单最有效 = How to get your competition fired:炒竞争对手的鱿鱼

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Bibliographic Details
Main Authors: 美 史旺兹 兰迪 ((美)兰迪·史旺兹著)
Group Author: 缪成石 (译)
Published: 广东经济出版社
Publisher Address: 广州
Publication Dates: 2012
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 202页: 图 ; 24cm
ISBN: 978-7-5454-1556-8
Index Number: F713
CLC: F713.50
Call Number: F713.50/5068
Contents: 本书介绍了革命性的“楔入法”营销策略,告诉你如何正视现任供应商的先天优势,巧妙挑起预期客户对现任供应商的不满。
Note: 书名原文:How to get your competition fired (without saying anything bad about them): using the wedge to increase your sales