Screen LibraryLegends in marketing.. V. Kumar
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| Main Authors: | |
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| Group Author: | |
| Published: |
SAGE Publications,
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| Publisher Address: | New Delhi Thousand Oaks, Calif. |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Series: |
Legends in marketing |
| Subjects: | |
| Carrier Form: | 10 v.: ill. ; 25 cm. |
| ISBN: |
9788132109037 (hbk. : alk. paper) 8132109031 (hbk. : alk. paper) |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/K963 |
| Contents: |
Includes bibliographical references. V. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management. |