Der Markentransfer
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Main Authors: | |
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Published: |
Physica-Verlag,
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Publisher Address: | Heidelberg |
Publication Dates: | c1989. |
Literature type: | Book |
Language: | German |
Series: |
Konsum und Verhalten ; Bd. 20 |
Subjects: | |
Carrier Form: | xvi, 360 p.: 65 ill. ; 24 cm. |
ISBN: | 3790804274 |
Index Number: | F760 |
CLC: | F760.5 |
Call Number: | F760.5/H366/ |
Contents: | Includes bibliographical references (p. [338]-360). |