Market research methodologies : multi-method and qualitative approaches /
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
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Corporate Authors: | |
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Group Author: | ; |
Published: |
IGI Global,
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Publisher Address: | Hershey, Pa. : |
Publication Dates: | [2015] |
Literature type: | eBook |
Language: | English |
Subjects: | |
Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6371-8 |
Summary: |
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher. |
Carrier Form: | PDFs (300 pages) |
Bibliography: | Includes bibliographical references. |
ISBN: | 9781466663725 |
Access: | Restricted to subscribers or individual electronic text purchasers. |
Index Number: | HF5415 |
CLC: | F713.5 |
Contents: | Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma Garc ia Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Sim o Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela. |