The soul of Anime:collaborative creativity and Japan's media success story

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Bibliographic Details
Main Authors: Condry Ian.
Published: Duke University Press,
Publisher Address: Durham
Publication Dates: 2013.
Literature type: Book
Language: English
Series: Experimental futures
Subjects:
Carrier Form: x, 241 p.: ill. ; 25 cm.
ISBN: 9780822353805 (cloth : alk. paper)
0822353806 (cloth : alk. paper)
9780822353942 (pbk. : alk. paper)
0822353946 (pbk. : alk. paper)
Index Number: J954
CLC: J954-131.3
G131.34
Call Number: J954-131.3/C746
Contents: Includes bibliographical references (p. [227]-236) and index.
Collaborative networks, personal futures -- Characters and worlds as creative platforms -- Early directions in postwar anime -- When anime robots became real -- What makes a studio cutting edge : the value of the gutter -- Dark energy : what overseas fans reveal about the copyright wars -- Love revolution : Otaku fans in Japan -- Future anime: collaborative creativity and cultural action.
In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research including interviews with artists at some of Tokyo's leading animation studios - such as Madhouse, Gonzo, Aniplex, and Studio Ghibli - Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries - including those that produce film, television, manga (comic books), and toys and other licensed merchandise - and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.