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Branding a store：how to build successful retail brands in a changing marketplace

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Bibliographic Details
Main Authors: Floor Ko.
Published: Kogan Page,
Publisher Address: London Philadelphia
Publication Dates: 2006.
Literature type: Book
Language: English
Subjects:
House brands > Marketing.
Branding (Marketing)
Retail trade.
Merken.
Detailhandel.
Carrier Form: 360 p.: ill. ; 24 cm.
ISBN: 0749448326
9780749448325
Index Number: F713
CLC: F713.32
F713.50
Call Number: F713.32/F631
Contents: Includes bibliographical references(p. 355-358).

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