Screen LibraryThe mindful marketer : how to stay present and profitable in a data-driven world /
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| Main Authors: | |
|---|---|
| Published: |
Palgrave Macmillan,
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| Publisher Address: | New York City : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xv, 224 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 205-217) and index. |
| ISBN: |
9781137386298 : 1137386290 |
| Index Number: | HF5415 |
| CLC: | F760.5 |
| Call Number: | F760.5/N721 |
| Contents: | Foreword -- Why cmos are facing extinction -- The dark side of data democracy -- Going dim: can you see (or hear) me now? -- Return on marketing investments : a flight risk? -- Big data, or big disappointments? -- Marketing and sales : a hard landing -- Multitasking mashups and mishaps -- Find your inner marketing guru to make better decisions -- Western mindfulness : a brief journey -- Five timeless qualities of mindful marketers -- Personal energy management -- The power of present moment language -- Mindful planning and decision making -- Designing with intention -- Peer groups : how shif |