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1

营销管理提升顾客价值和利润增长的战略 strategies for growing customer value and profitability

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营销管理：提升顾客价值和利润增长的战略 = Market-based management：strategies for growing customer value and profitability

Main Authors: 美贝斯特 Best, Roger J. (著)
Group Author: 权小妍 (译); 徐丽娟 (译)
Published: 北京大学出版社
Publication Dates: 2017
Call Number: F713.50/7842-4

Book

2

营销管理 Strategies for growing customer value and profitability 提升顾客价值和利润增长的战略

Cover is for reference only

营销管理 = Market-Based management：Strategies for growing customer value and profitability：提升顾客价值和利润增长的战略

Main Authors: 美贝斯特 Best, R.J. (著)
Published: 清华大学出版社
Publication Dates: 2010
Call Number: F713.50/7842-3

Book

3

Cover is for reference only

营销管理：提升顾客价值和利润增长的战略 = Market-based management：strategies for growing customer value and profitability

Main Authors: 美贝斯特 Best, Roger J (著)
Group Author: 权小研 (译); 吕洪兵 (译); 姜岩 (译)
Published: 北京大学出版社
Publication Dates: 2008
Call Number: F713.50/7842-2

Book

4

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消费者行为学

Main Authors: 美霍金斯 Hawkins, Del I (著); 美马瑟斯博 Mothersbaugh, David L (著); 美贝斯特 Best, Roger J (著)
Group Author: 符国群 (译)
Published: 机械工业出版社
Publication Dates: 2007
Call Number: F713.55/1284-2

Book

5

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消费者行为学：原书第8版 = Consumer Behavior: Building Marketing Strategy

Main Authors: 美霍金斯德尔 I. (著); 美 Hawkins Del I. (著); 美贝斯特罗格 J. (著); 美 Best Roger J. (著); 美科尼肯尼思 A. (著); 美 Coney Kenneth A. (著)
Group Author: 符国群 (译)
Published: 机械工业出版社
Publication Dates: 2003
Call Number: F713.55/1284-1

Book

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