品牌组合战略 = Brand portfolio strategy：creating relevance, differentiation, energy, leverage, and clarity

Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 周晓萱 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-13