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Author Results for Aaker David A

Aaker,David A
(美)戴维·阿克(David A. Aaker)著
David A. Aaker
Wiley (Online service)
Day,George S
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Davis,Scott M
Kumar,V
(美)Rajeev Batra等著
(美)大卫·爱格(David A.Aaker)著
(美)戴维·A.阿克(David A.Aaker)著

1
品牌标签故事 用故事打造企业竞争力 strategic messaging that energizes, persuades and inspires

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 高小辉 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F272.3/7242-2
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2
开创新品类 赢得品牌相关性之战

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 杨岱若 (译)
Published: 机械工业出版社
Publication Dates: 2020
Call Number: F273.2/7242-12
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3
创建强势品牌

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Main Authors: 美 阿克 Aaker, David A. ((美)戴维·阿克(David A. Aaker)著)
Group Author: 李兆丰 (译)
Published: 机械工业出版社
Publication Dates: 2019
Call Number: F273.2/7242-7
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4
品牌领导

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Main Authors: 美 阿克 Aaker, David A ((美)戴维·阿克(David A. Aaker), (美)埃里克·乔基姆塞勒(Erich Joachimsthaler)著); 美 乔基姆塞勒 Joachimsthalern, Erich
Group Author: 耿帅 (译)
Published: 机械工业出版社
Publication Dates: 2012
Call Number: F273.2/7242-2
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