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Handbook of research on future policies and strategies for nation branding /

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Group Author: Pistikou, Viktoria, 1986-; Masouras, Andreas, 1980-; Komodromos, Marcos
Published: IGI Global, Business Science Reference (an imprint of IGI Global),
Publication Dates: [2021]
Call Number: F713.50-62/H236-4
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Insights, innovation, and analytics for optimal customer engagement /

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Group Author: Nagaraj, Samala, 1980-
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2021]
Call Number: F713.55/I592
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3
Promoting consumer engagement through emotional branding and sensory marketing /

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Group Author: Gupta, Monika (Editor); Jindal, Priya, 1978- (Editor); Bansal, Shubhi, 1997- (Editor)
Published: Business Science Reference, IGI Global,
Publication Dates: [2023]
Call Number: F713.8-05/P965
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4
Handbook of research on the future of advertising and brands in the new entertainment landscape /

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Group Author: Miguelez-Juan, Blanca, 1982- (Editor); Bonales Daimiel, Gema, 1981- (Editor)
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2023]
Call Number: F713.8-62/H236-4
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5
Global developments in nation branding and promotion : theoretical and practical approaches /

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Group Author: Masouras, Andreas, 1980- (Editor); Daskou, Sofia, 1971- (Editor); Pistikou, Viktoria, 1986- (Editor); Dimitriou, Dimitrios, 1971- (Editor); Friesner, Tim, 1967- (Editor)
Published: Information Science Reference,
Publication Dates: [2023]
Call Number: F713.54-05/G562
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6
The role of brands in an era of over-information /

Cover is for reference only
Group Author: Correia, Ricardo Fontes, 1978- (Editor); Venciūtė, Dominyka, 1990- (Editor); Sousa, Bruno Miguel, 1983- (Editor)
Published: Business Science Reference,
Publication Dates: [2023]
Call Number: F760.5/R745
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7
Building a brand image through electronic customer relationship management /

Cover is for reference only
Group Author: Naim, Arshi, 1976- (Editor); Kautish, Sandeep Kumar (Editor)
Published: IGI Global Publisher of Timely Knowledge,
Publication Dates: [2022]
Call Number: F713.55/B932
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8
Sustainable marketing, branding, and reputation management : strategies for a greener future /

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Group Author: Masengu, Reason, 1982- (Editor); Bigirimana, Stanilas (Editor); Chiwaridzo, Option Takunda (Editor); Blossom, Christina (Editor)
Published: IGI Global, Business Science Reference,
Publication Dates: [2023]
Call Number: F713.50-05/S964
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9
Building strong brands and engaging customers with sound /

Cover is for reference only
Group Author: Jaskari, Minna-Maarit, 1971- (Editor)
Published: Business Science Reference,
Publication Dates: [2024]
Call Number: F713.3/B932
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10
Driving customer appeal through the use of emotional branding /

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Corporate Authors: IGI Global
Group Author: Garg, Ruchi, 1985- (Editor); Chhikara, Ritu (Editor); Panda, Tapan Kumar (Editor); Kataria, Aarti (Editor)
Published: IGI Global,
Publication Dates: [2018]
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11
New techniques for brand management in the healthcare sector /

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Group Author: Borges, Ana Pinto, 1980- (Editor); Rodrigues, Paula (Editor)
Published: IGI Global, Business Science Reference,
Publication Dates: [2021]
Call Number: R19/N532-1
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