如何让他买：改变消费者行为的十大策略 = The advertising effect：how to change behaviour

Main Authors: (澳) 费里尔 Ferrier, Adam (著); (澳) 弗莱明 Fleming, Jennifer (著)
Group Author: 王直上 (译)
Published: 中信出版集团股份有限公司
Publication Dates: 2018
Call Number: F713.55/5862