被记住，你才能赢 = Impossible to ignore: creating memorable content to influence decisions

Main Authors: 美 西蒙 女，Simon, Carmen (著)
Group Author: 闾佳 (译); 曹沁颖 (译)
Published: 中国人民大学出版社
Publication Dates: 2018
Call Number: F713.51/1642-1