品牌战略：亚洲企业决胜全球 = Asian brand strategy：building and sustaining strong global brands in Asia

Main Authors: 罗尔 Roll, Martin (马丁·罗尔(Martin Roll)著)
Group Author: 费鸿萍 (译); 姜晓丹 (译); 苏佳卉 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F279.33/6229