Author Results for Aaker D.A.

(美)Rajeev Batra等著
(美)大卫·爱格(David A.Aaker)著

1
品牌经营法则 如何创建强势品牌

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Main Authors: Aaker D.A. ((美)大卫·爱格(David A.Aaker)著); 爱格 D.A.
Group Author: 沈云〓 (译); 汤宝勋 (译)
Published: 内蒙古人民出版社
Publication Dates: 1999
Call Number: F760.5/2449
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2
广告管理 第五版

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Main Authors: 巴茨 R. ((美)Rajeev Batra等著); Batra Rejeev; 迈尔斯 J.G.; Myers John G.; 阿克 D.A.; Aaker David A.
Group Author: 赵平 (译); 洪靖 (译); 潘越 (译)
Published: 清华大学出版社 2001
Publication Dates: 1999 2001
Call Number: F713.8/7771
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