Author Results for Kapferer Jean-Noe l

Kapferer,Jean-Noe l
Bastien,Vincent
Jean-Noe l Kapferer
Jean-Noe l Kapferer and Vincent Bastien
SpringerLink (Online service)

1
The new strategic brand management advanced insights and strategic thinking

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Main Authors: Kapferer Jean-Noe l
Published: Kogan Page,
Publication Dates: 2012.
Call Number: F760.5/K171/5th.ed.
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2
The luxury strategy break the rules of marketing to build luxury brands

Cover is for reference only
Main Authors: Kapferer Jean-Noe l
Group Author: Bastien Vincent
Published: Kogan Page,
Publication Dates: 2012.
Call Number: F713.54/K171/2nd ed.
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3
Luxury marketing : a challenge for theory and practice /

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Corporate Authors: SpringerLink (Online service)
Group Author: Wiedmann, Klaus Peter; Hennigs, Nadine
Published: Springer Gabler,
Publication Dates: 2013.
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