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Online brand communities : using the social web for branding and marketing /

Main Authors: Martínez-López, Francisco J., 1960- (Author)
Group Author: Anaya-Sánchez, Rafael; Aguilar-Illescas, Rocío; Molinillo Jiménez, Sebastián
Published: Springer Verlag,
Publication Dates: [2016]
Call Number: F713.36/M385

Book

2

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Advances in digital marketing and eCommerce : first international conference, 2020 /

Corporate Authors: Digital Marketing & eCommerce Conference Barcelona, Spain
Group Author: Martínez-López, Francisco J., 1960; D'Alessandro, Steven
Published: Springer,
Publication Dates: [2020]
Call Number: F713.36-532/D574-1/2020

Book

3

Cover is for reference only

National brands and private labels in retailing : First International Symposium NB&PL, Barcelona, June 2014 /

Corporate Authors: International Symposium on Advances in National Brands & Private Labels in Retailing Barcelona, Spain)
Group Author: Martínez-López, Francisco J., 1960- (Editor); Esteban-Millat, Irene (Editor); Gázquez Abad, Juan Carlos (Editor)
Published: Springer,
Publication Dates: [2014]
Call Number: F713.32-532/I617/2014

Book

4

Cover is for reference only

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 /

Corporate Authors: SpringerLink (Online service)
Group Author: Martínez-López, Francisco J., 1960- (Editor); Gázquez Abad, Juan Carlos (Editor); Ailawadi, Kusum L (Editor); Yagüe Guillén, María Jesús (Editor)
Published: Springer International Publishing : Imprint: Springer,
Publication Dates: 2017.

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