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1

卓越传播全球化时代如何管理战略传播和公共关系 how to manage strategic communication and public relations in a global world

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卓越传播 = Communication excellence：全球化时代如何管理战略传播和公共关系：how to manage strategic communication and public relations in a global world

Main Authors: (德) 策法斯 Zerfass, Ansgar ((德)安格斯·策法斯(Ansgar Zerfass)等著); 陈先红; 洪君如; (英) 滕奇 Tench, Ralph
Published: 中国传媒大学出版社
Publication Dates: 2021
Call Number: G206/3444

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2

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Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought /

Main Authors: Dühring, Lisa
Group Author: Zerfass, Ansgar, Dr
Published: Springer VS,
Publication Dates: [2017]
Call Number: F713.50-02/D872

Book

3

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Public relations and communication management : current trends and emerging topics /

Group Author: Sriramesh, Krishnamurthy; Zerfass, Ansgar, 1965; Kim, Jeong-Namm
Published: Routledge,
Publication Dates: 2013.
Call Number: C912.3/P976-8

Book

4

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战略传播手册 = Handbook of strategic communication

Main Authors: (美) 霍尔兹豪森 Holtzhausen, Derina (编著); (德) 策法斯 Zerfass, Ansgar (编著)
Group Author: 陈先红 (译); 张凌 (译)
Published: 中国传媒大学出版社
Publication Dates: 2021
Call Number: G206/1228

Book

5

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Future directions of strategic communication /

Group Author: Nothhaft, Howard; Werder, Kelly Page; Verčič, Dejan; Zerfass, Ansgar, 1965
Published: Routledge, Taylor & Francis Group,
Publication Dates: 2020.
Call Number: C931/F996

Book

6

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Communication ethics in a connected world /

Group Author: Catellani, Andrea (Editor); Zerfass, Ansgar, 1965- (Editor); Tench, Ralph (Editor)
Published: P.I.E. Peter Lang,
Publication Dates: [2015]
Call Number: B82-05/C734

Book

7

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The management game of communication /

Group Author: Simcic Bronn, Peggy (Editor); Romenti, Stefania (Editor); Zerfass, Ansgar, 1965- (Editor)
Published: Emerald,
Publication Dates: 2016.
Call Number: F272.9/M266-1

Book

8

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Communication Excellence : How to Develop, Manage and Lead Exceptional Communications /

Main Authors: Tench, Ralph (Author)
Corporate Authors: SpringerLink (Online service)
Group Author: Ver i , Dejan; Zerfass, Ansgar; Moreno, ngeles; Verhoeven, Piet
Published: Springer International Publishing : Imprint: Palgrave Macmillan,
Publication Dates: 2017.

eBook

9

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Handbuch public affairs : politische Kommunikation für Unternehmen und Organisationen /

Group Author: Röttger, Ulrike, 1966-; Donges, Patrick, 1969-; Zerfass, Ansgar, 1965-
Published: Springer Gabler, Springer Fachmedien Wiesbaden GmbH,
Publication Dates: [2021]
Call Number: WG/F272/H236

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