1
Customer equity building and managing relationships as valuable assets

Cover is for reference only
Main Authors: Blattberg Robert C 1942-
Group Author: Getz Gary 1955-; Thomas Jacquelyn S 1969-
Published: Harvard Business School Press,
Publication Dates: c2001.
Call Number: F713.5/B644
Book
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2
Database marketing analyzing and managing customers

Cover is for reference only
Main Authors: Blattberg Robert C 1942-
Group Author: Kim Pyŏng-do 1958-; Neslin Scott A 1952-
Published: Springer,
Publication Dates: c2008.
Call Number: F713.5/B644
Book
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