Screen LibraryPricing and revenue optimization /
"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...
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| Main Authors: | |
|---|---|
| Published: |
Stanford Business Books
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| Publisher Address: | Stanford, California : |
| Publication Dates: | [2021] |
| Literature type: | Book |
| Language: | English |
| Edition: | Second edition. |
| Subjects: | |
| Summary: |
"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies"-- |
| Carrier Form: | xiii, 456 pages : illustrations ; 27 cm |
| Bibliography: | Includes bibliographical references (pages [429]-441) and index. |
| ISBN: |
9781503610002 1503610004 |
| Index Number: | HF5416 |
| CLC: | F714.1 |
| Call Number: | F714.1/P562/2nd ed. |