Screen LibraryInnovations in services marketing and management : strategies for emerging economies /
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2014] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1 |
| Summary: |
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher. |
| Carrier Form: | PDFs (328 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781466646728 (ebook) |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HD9980 |
| CLC: | F719 |
| Contents: | Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma -- Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal -- Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes -- Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage -- Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto -- Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall -- Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath -- Marketing of library and information products and services: using services marketing mix / Kavita Chaddha -- Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang -- The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison -- Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta -- Quality of work/life and service quality / Ritu Narang, Smita Singh -- Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar -- Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani. |