Screen LibraryInnovations in services marketing and management : strategies for emerging economies /
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--
Saved in:
| Group Author: | |
|---|---|
| Published: |
Business Science Reference, an imprint of IGI Global,
|
| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Subjects: | |
| Summary: |
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"-- |
| Carrier Form: | xxv, 383 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 329-372) and index. |
| ISBN: |
9781466646711 (hardcover) : 1466646713 (hardcover) |
| Index Number: | HD9980 |
| CLC: |
F713.3 F719 |
| Call Number: | F719/I585-1 |
| Contents: | Contents note continued: ch. 15 Quality of Work/Life and Service Quality / Smita Singh -- ch. 16 Integrating Psychological Contract and Service-Related Outcomes in Emerging Economies: A Proposed Conceptual Framework / Vishal Talwar -- ch. 17 Hospitality Innovations in the Emerging Experience Economy: A Case Study of the Oberoi Resorts / Sonia Bharwani. |