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Qualitative research methods in public relations and marketing communications

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Bibliographic Details
Main Authors: Daymon Christine
Group Author: Holloway Immy
Published: Routledge,
Publisher Address: London
Publication Dates: 2010.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Corporations > Public relations > Research > Methodology
Public relations > Research > Methodology
Marketing research > Methodology
Qualitative research
Carrier Form: ix, 397p.: ; 24 cm.
ISBN: 9780415471176 (hbk.)
Index Number: F27
CLC: F27-3
F713.5-3
C912.3-3
Call Number: C912.3-3/D275/2nd ed.
Contents: Includes bibliographical references and index.

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