Cover is for reference only

Crafting customer experience strategy : lessons from Asia /

Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights

Saved in:
Bibliographic Details
Group Author: Popli, Sapna; Rishi, Bikramjit, 1978-
Published: Emerald Publishing Limited,
Publisher Address: Bingley, UK :
Publication Dates: 2021.
Literature type: Book
Language: English
Edition: First edition.
Subjects:
Customer relations > Asia.
Consumer satisfaction > Asia.
Relationship marketing > Asia.
Consumer satisfaction.
Customer relations.
Relationship marketing.
Asia.
Summary: Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights
Carrier Form: xxiv, 224 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781839097119
1839097116
Index Number: HF5415
CLC: F733.035
Call Number: F733.035/C885

Related Book Recommendations