Crafting customer experience strategy : lessons from Asia /
Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experienc...
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Group Author: | ; |
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Published: |
Emerald Publishing Limited,
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Publisher Address: | Bingley, UK : |
Publication Dates: | 2021. |
Literature type: | Book |
Language: | English |
Edition: | First edition. |
Subjects: | |
Summary: |
Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences. |
Carrier Form: | xxiv, 224 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781839097119 1839097116 |
Index Number: | HF5415 |
CLC: | F733.035 |
Call Number: | F733.035/C885 |